Author Archive for Matt LaCasse
#TuesdayTips: Waxing Unlyrical and Uproxx
I have an unhealthy love affair with the Internet. Understanding that there are several other inventions necessary to make the Internet possible, I’m on record as beliving the Internet is mankind’s greatest invention. That’s not to say I don’t read books. I do. I just read the Internet more. I love that I can be… more »
Guest Post: Jeremy Pepper – The Wrong-Headedness of RTM
Have you heard the news?! The big thing – this week – in social media is RTM! What’s RTM, you ask? Why, RTM is real-time marketing, pushing content in a real-world setting on Facebook, Twitter, Instagram and wherever else you think you want to push a photo that ties into a real-world event. Got you… more »
#TuesdayTips: A Private Social Network
I have a confession to make. I’m an app-aholic. When the KimberTeam came up with this idea of writing about our favorite app, I was instantly paralyzed with fear. How can I POSSIBLY choose only one? I’ve narrowed it down to three, and I’ll write about only one. So, I must encourage you to download… more »
Guest Post: Nielsen Report Shows Explosive Pinterest Growth
Nielsen’s State of the Media: Social Media Report 2012 is out and Pinterest data piqued my interest. It’s no surprise to pretty much anyone breathing that Pinterest had the largest year-over-year increase in audience and time spent of any social network, across PC, mobile web and apps. And for anyone who has ever ventured over to… more »
#TuesdayTips: Gadget I Just Can’t Live Without
First and foremost, Merry Christmas everyone! I hope you’re morning has been spent opening the most wonderful gifts you could ever imagine and that they aren’t destroyed by the time Christmas dinner rolls around this afternoon. The topic is a gadget I can’t live without. Typically, I’d talk about my computer, or a cool app… more »
Guest Post: Dear Business
Dear Business, My name is Ken. I have a wife and three great kids. (Well, my wife is great, too, but that’s beside the point). One of my kids is in high school, another is in college, and another is a recent college graduate, but all three live at home. I also own a troublemaking dog and… more »
On Social Media And Creativity
My friend Gini Dietrich had a post on Spin Sucks about creativity in public relations yesterday. She raises a great point about how creativity is a fantastic thing; but if we don’t pay attention to the basics (i.e. making sure there’s an actual news value to what PR’s send to the media) we’re doomed to… more »
#BucketList: 10 Things To Do Before I Die
My good friend Gini Dietrich recently posted her bucket list; 10 things she wants to do before she dies. She was inspired by another post from Jayme Soulati (which you can find in that article). We here at KimberMedia thought this might be an entertaining series to pick up for each of us, what are… more »
#TuesdayTips: Twitter Cuts The Cord To LinkedIn
If you hadn’t heard, LinkedIn was forced to remove the capability of posting tweets to your LinkedIn profile last week due to a revamped Twitter API. What does that mean for you? That you can’t be lazy about what you’re posting to LinkedIn any more. For a long time, many people simply tied the two… more »
Guest Blog: Don’t Shoot It Down Before You’ve Tried It
It’s our nature in this day and age to immediately be critical of new forms of communication. Heck, I’ve been part of that group. I criticized Foursquare; I didn’t see the immediate value of Google+; and I’m still not sure about Paper.li. One of the things I’ve become concerned about is that more and more each day,… more »
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