Using Social Media To Transform, Create, and Grow a Brand
This post is usually reserved for a guest blog entry, but today we thought it would be appropriate to share some great sources of information related to social media and how to use it for building your business and personal brand. Each of the people mentioned in this post are masters of their industries and utilize social media very effectively. Sure it helps when you have a nationally syndicated radio program or you’re the Chairman of the Board for the world’s largest Christian publisher and one of the largest trade publishers in the United States, but these leaders understand the power social media can have in transforming their worlds.
If you haven’t noticed, some of the biggest industries in the world have undergone a revolution in the past few years. Music is the most obvious example, followed closely by rental movies. When was the last time you bought a CD? It probably depends on your generation, but the bedrock demographic of music has always been young people. Hard as it is to believe, there are a couple of generations of kids who don’t have a clue what a CD is. Digital tools have changed this industry so radically that many artists no longer care whether or not they get a record deal. This past year brought about the rapid demise of most movie rental stores thanks to services like NetFlix, iTunes, and RedBox.
Other industries are starting to be impacted by technology and changes to the traditional business structure: Newspapers &
magazines, network TV, book publishing, big box electronics retailers. Due to these changes and the ripples they will
produce in our economy, it’s more important than ever for individuals to build a personal brand. For examples, many authors
cannot get a book publishing deal because the competition is so fierce. In order to overcome this, they must have a
platform. One way to build a platform is by using social media.
Thomas Nelson Publishing Chairman Michael Hyatt has just published a book himself about this crucial component
of building a personal brand. His book is called, “Platform: Get Noticed in a Noisy World.” He provides a comprehensive
guide to anyone who needs to make a name for themself in order to compete in a crowded marketplace, and honestly, don’t we
One of the most effective ways to build your platform, as espoused by Mr. Hyatt and many other influential marketing
experts, is to provide valuable content. Hyatt is a master at this. He blogs, produces podcasts, conducts Skype interviews,
utilizes multiple social media channels, and promotes this all with a powerful email drip campaign. If you’ve never heard
or read his material, you should start by listening to his podcast about the book Platform.
Another person who does a fabulous job of providing incredible content is Dave Ramsey. Mr. Ramsey is best known for his
teachings on financial well being and leadership principles. Ramsey published an incredible book last fall called
EntreLeadership that is a combination autobiography and owners manual for those who want to build a highly successful
business based on strong principles, a caring culture of excellence, and personal & financial integrity. Each time I read
or listen to his information I discover a new nugget of wisdom. His team produces a podcast called EntreLeadership which provides valuable lessons on various aspects of leadership, often supported by an interview segment with a highly respected thought leader on the subject.
If you enjoy continuously learning new things and improving your self as a leader and as a person, then start with these 2
gentlemen. As you delve into the teachings of these leaders, you’ll soon discover dozens of other top leaders to whom they
are connected. Enjoy the ride!
Who are some others that you find to be inspirational, motivational, and great sources of information?