KimberMedia

#TuesdayTips: The One Thing You Need to Know About Search Engine Optimization

Posted by
in #TuesdayTips, SEO
June 19, 2012

The one thing you need to know about search engine optimization is that there is at least 5 things you need to know about search engine optimization.

  1. Google’s algorithm is situational

    There are best practices (such as link building, keywords, clean URLs, etc.). After having a solid and technically sound website, the rest is based on measurement, evaluation and adaptation.  There are a couple of hundred search factors and its layers of complication cannot hit the mark each time.  SEO is a responsive world.

  2. SEO strategy should consist of several or more tactics

    Some would concentrate on social media as a tactic (as important and effective as Google +1s, Facebook shares and ReTweets), but let’s not forget the other hundreds of factors.  Of course, we can’t respond to Google’s every factor (and we really don’t know what they are), but we do know that the best practices are somehow connected.  You can have a technically sound website, but if you don’t have content for Google to find, it will not show up in the searches.

  3. Be Patient

    When you have a strategy, stick to it for an appropriate amount of time (more than just overnight).  It’s important to understand how to measure your efforts — to measure it through time for a sound evaluation and an intentional response to the results (it’s the toughest one for me, too).

  4. SEO is a continued process

    Stopping for a season can affect your search results.  Algorithms change, new technology and methods emerge, and your competitor may have surpassed you while you were “resting”.

  5. Don’t try to trick Google

    Google’s intentions are to service those who are looking for answers.  It “wants” to find you.  Create relevant content, use best practices and have a strategy.  The wrath of Google, if it figures out your “black hat” ways, is not an easy sandbox to get out of.

Google seeks to understand what products and services you are offering. In the end, it’s more important that you have an SEF (search engine friendly) site than it is to have an optimized site.

A sharp listener with unparalleled administrative skills, Nelly draws from a wide background of skills and experience including a career of administrative and technical positions at area software publisher DATASTORM, nearly a decade as Office Manager at IDPgroup, and more than four years as Executive Director of Caledon Virtual. A strong advocate for solid community, Nelly serves as President-Elect of the Northwest Rotary Club and earned the 2010 Rotarian of the Year Award, sits on the Executive Board of the Phoenix Programs, and is a founding member of the Board of Directors for Voices. Nelly is also a member of the Women’s Network and the Columbia Chamber of Commerce. Nelly lives in Columbia, MO with her husband and three children.