#TuesdayTips: Building Followers Who Feel Socially Involved and Invested
As spring turns to summer, it is important to stay up-to-date and “edgy” when it comes to social media. In today’s Tuesday Tips, I will let you know how to turn your plain, bare-bones posts into fun, interactive social media events, leading to increased views and SEO value. I will also give pointers on how to make your business events the talk of the (online) town!
First, it is important to be personable and relevant to the viewer. Always maintain a human touch when considering posts and tweets. Additionally, people LOVE to feel “in the know!” By providing live updates of events or promotions as they occur, your followers will feel socially involved and invested. This is a great way to convey information about last minute schedule changes, weather alerts, and other last-minute activities via tweets, Facebook posts, and pictures.
The advent of smart phones has opened up multiple new ways to engage customers effectively. Invite your guests to check-in using Four Square. Create your own check-in system, full of fun tidbits, pictures, or badges to unlock! Encourage your guests to sign-in to Facebook or Twitter to update their friends and followers on their activities and location. Also encourage them to tag your business and/or use an appropriate hashtag for the event. It may even be a good idea to offer incentives for the best photo shared or review posted! DO NOT underestimate the importance of hashtagging on Twitter! You can create custom hashtags for every one of your events. Searching hashtags is an easy and inexpensive way for attendees and followers to find updates and announcements for your event.
Depending on the event, you may be able to take short videos of attendees, ceremonies, or snippets of activities during the festivities. This is an excellent way to remind followers of the great times had at your events and may lead to an increased likelihood of their returns. This will also lead to increased activity online. Also, those who were unable to attend will see all the fun they missed out on and may make sure to clear their schedule in the future! With a collection of short video clips, you can form a “recap collage,” summarizing the events of the evening, and post to Youtube for others to share and view.
Lastly, TAKE TONS OF PHOTOS! This gives you a great opportunity to tag attendees and encourage responses or shares, which also lead to an increased number of views on your webpage. When snapping your photos, switch-up the angles and perspectives to keep the audience entertained (i.e. be fly on the wall or snap shots of unique center pieces). This will aid with the retention of interested viewers online. Be creative! Shoot high and low shots, create
interesting angles by tilting your camera, etc. When you are finished, recap your event with an online album or blog summarizing the good times! If you follow these tips, you will ensure a fun and successful summer!