#TuesdayTips — Infographics
A New Source of Content
Staying with the theme from my last post here on KimberMedia, I thought I’d share a tremendous resource for creating compelling content. Infographics are HOT! But, they aren’t easy to make unless you happen to either be a graphic designer or have access to someone with those skills. Paying someone to create an infographic can quickly deplete your design budget if it isn’t already included, yet a well crafted infographic can be worth every dollar you spend on it.
Telling Your Story
One aspect of great marketing is the ability to tell a compelling story. In order to do so, you must first capture the attention of your reader, visitor, or viewer. The majority of people (as many as 65%) are visual learners, which favors the use of infographics, which are an ideal source for quickly capturing the attention and imparting your desired message.
Like any marketing tool, infographics can be used to “spin” a message. It’s vital to make sure your information has identifiable sources to prove its validity, and that you use the information in a reasonable manner. It’s unacceptable to twist the info to fit the point you’re trying to make. (Think cable news shows!)
The Tool
With that said, when you’re ready to add to your content repertoire, an excellent source for creating free and highly affordable infographics is Piktochart.com. This service provides a handful of free themes that can be customized for your taste or if you need more control and options, it can be upgraded by paying for 2 additional levels of services. All told, it’s a very convenient, affordable, and useful tool for many small businesses that don’t have a graphic designer on staff.
How To Use The Tool on Social Media
Infographics are excellent items to be shared on most social media channels, and provide your fans, friends, and followers
with high quality content that helps them engage with you more frequently. Like most content, it’s always a good idea to
create a plan of action prior to creating an infographic about how you can re-purpose the content to suit your strategic
goals.
Example: You write a blog entry about the impact of social media has on small businesses. You can follow
it with another post containing only an infographic that visually tells the story of your previous blog entry. If this is a key
marketing message for your business, then you can create posts on Facebook that link to your infographic. You can pin the
infographic on your Pinterest board. One last example could be using an appropriate hashtag you could direct a targeted
audience on Twitter to see your infographic. This is content marketing described in a nutshell, but as you can see, it can
be very efficient and powerful.
Like other forms of content, please be mindful that you can get into serious legal trouble by using copyrighted materials. Posting a full infographic on your own website or blog entry without proper attribution, licensing , or prior approval is not acceptable. Nor is it appropriate to take credit, whether intentionally or unintentionally, for creating an infographic when posting to Facebook or other social media channels.
Example
One of my personal favorite infographics is from a website called “The Big Picture” and can be found by clicking here. It reminds me of a poster I had in my childhood bedroom with the logos of NFL teams. Please share a link to your favorite infographic and tell us why you like it in the comments.
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