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• We’re moving away from ‘users,’ ‘customers,’ and ‘shoppers.’ Social media is bringing back the human element to all digital interaction.” –

  —ReadWriteWeb

• Rather than trying to intimidate or force critics offline, take them on with facts. If sites are not telling the truth or even being misleading, respond and explain why.

  —TechDirt

• By now it’s a widely accepted marketing maxim that a brand isn’t simply what its marketing department says it is but what its customers say it is.”

  —AdAge