#TuesdayTips: Twitter Cuts The Cord To LinkedIn
If you hadn’t heard, LinkedIn was forced to remove the capability of posting tweets to your LinkedIn profile last week due to a revamped Twitter API. What does that mean for you? That you can’t be lazy about what you’re posting to LinkedIn any more. For a long time, many people simply tied the two together with their tweets proclaiming love for Justin Bieber co-mingling with their tweets about business strategy or other professional topics. If this was you, the first thing you need to do is stop reading this and contact KimberMedia for immediate help on your social media strategy and tactics. Here’s a few tips on what you SHOULD be posting to LinkedIn:
- Engaging articles from your industry - Whatever you are a professional in, you should be posting information that will draw people to you and make you a go-to source of information. If you are an architect, then post articles about the latest design trends or research on how to make concrete unbreakable (p.s. Dear scientists. Please make this happen immediately.)
- Personal insights about a controversial topic – Hear me out. Many people don’t want to touch a controversial topic with a 10-foot pole. And that’s understandable. However, if you can talk about a topic and simply dissect it without engaging in the surrounding controversy, you become a valuable resource. For example, I would have loved to have seen a non-political blog post from a lawyer or legal scholar dissecting what the Supreme Court’s ruling on the Affordable Healthcare Act meant for different people last week.
- Funny office stories - Some office cultures are really buttoned-down, no-nonsense kinds of environments. Even those places have funny things that happen from time to time. We’re all human, and by relating the funny story about your co-worker spilling coffee all over your boss you put a personal touch on the inner workings of your company. People want to do business with other people. Not with a corporation.
What are some other things you can post to LinkedIn?